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- Brand Partnerships & Wellness Activations:
Our Mission
“To help thousands build confidence, move with purpose, and elevate their personal & professional success.”
- Haley Shaw
Trusted By:
2014
We started our services in 2014 and have evolved over the years, changing our name from Amp Up Fitness to Amp Up Lifestyle.
34 countries
We are globally represented with our main roots in the United States, starting in Chicago, IL to Los Angeles, CA, and now home to Scottsdale, AZ.
Our Audience
Supporting busy people and forward-thinking teams in creating routines that feel good, work well, and stand the test of time online and in person.
What Haley Offers:
“Connecting brands to people, and people to trusted brands, through experience, education, and everyday lifestyle.”
Offerings:
Your brand deserves a real connection.
Through community activations, content creation, and lifestyle storytelling through education, your brand becomes part of people’s daily routines and long-term health strategy.
Wellness Events
Brand-integrated wellness events across sectors (corporate, luxury, wellness, hospitality)
Education
Education first activations to build trust and engagement
Content Creation
Social media content creation
Co-branded content, raffles, and social series that inspire and activate
Product demos, workouts, wellness tips, etc.
Fitness Leader
White-labeled lifestyle and fitness content to support your community
Group Fitness Instructor (Online and In Person)
Representation at local/global events, conferences, and brand campaigns
Best For:
Brands seeking community engagement, deeper education, and lifestyle integration, with a strategic partner who gets results.
Discover a world of possibilities
Partnerships & Activations:
- Brand Partnerships
- Experiential Activations
- Content Creation & Influencer Collaborations
- White Labeled Workout Videos
- Guest Speaker
- Collabs with local and global businesses (online + IRL)
- Group Fitness Instructor (Online + IRL)
Why Brands + Clients Trust Haley:
Certifications + Credibility
NASM CPT & Fitness Nutrition Specialist (FNS)
Corporate Wellness Professional (National Wellness Institute)
Metabolic Makeover Coach
BS, Kinesiology – Exercise Science
AS, Marketing & Business Management
Results-Driven Wellness Solutions:
- Every program is designed to drive measurable results that align with business goals and contribute to long-term success.
Collaborative Approach:
- Leverage a network of experts in wellness, executive coaching, and luxury brand management to ensure your vision comes to life with proven strategies.
Dynamic Training Style:
- Known for creating rejuvenating and high-energy experiences that empower individuals and elevate brand recognition.
Authentic Brand Representation
- Deep understanding of wellness trends, luxury lifestyle, and corporate culture to elevate brand engagement and make a meaningful impact.
Portfolio of Past Work:
“Find clarity in the simplicity of doing your job today.”
Ryan Holiday, The Daily Stoic book
Check out our On-Demand Platform
- Workouts That Move With You: at home, in the gym, or while traveling
- On-Demand Flexibility: Access the library anytime, anywhere; pick workouts based on your schedule
- Full Lifestyle Support: Fitness, wellness tools, mindset guidance, and accountability to support you
- Goal-Oriented Programs
